Sweden’s The Wild Ventures is rethinking how industries innovate. And it’s doing so with a bold mix of AI, sustainability, and sharp creative instincts. The newly launched venture has raised $750,000 in angel funding to fuel its growing portfolio of brands. Aiming to disrupt overlooked sectors with environmentally conscious, tech-enabled offerings.
Founded by a team of branding and tech veterans, The Wild Ventures positions itself as a “house of impact brands,” crafting both B2B and B2C companies that challenge outdated industry norms. Backed by prominent angels and operators from Deel, Lassie, Rainforest, and Creandum. The firm is now scaling its first brands with plans to shake up massive but underserved markets.
Led by co-founders Bjorn Bergstrom, Arvid Lithander, Shannon Cullum, and Malin Renström. The Wild Ventures officially launched on April 3, 2025. The founding team brings experience from agencies like Saatchi & Saatchi, Wieden+Kennedy, and fast-scaling startups. Their mission? To fuse artificial intelligence, sustainability. And brand innovation to reshape industries that have failed to keep pace with modern consumer demands.
“We built The Wild Ventures to reimagine industries that feel stale but are still huge,” Bergstrom shared in an interview. “Our focus is to create brand experiences that are deeply community-driven, powered by AI, and designed for sustainable growth.”
The company’s initial funding round — raised at a post-money valuation of $7 million. Which will support the expansion of in-house brands like Wild Palace and Poositive Pets, with more launches planned in the months ahead. The venture already operates four brands. Including three that are fully owned, and expects to expand its portfolio to at least 10 brands over the next 3 to 5 years.
Backed by Industry Heavyweights
The $750K angel round brings together an impressive group of investors, including:
- Alex Bouaziz, CEO & Co-founder of Deel
- JJ Chai, Founder of Rainforest
- En Ming Ong, Founder of Rocket Eyewear
- Zenos Schmickrath, Co-founder of Hmlet
- Stefan Lindeberg, Founder of Creandum
- The founders of Lassie, a Series B pet insurtech startup
- Indra Sharma, Partner at Peak Capital
- Philippe Klintefelt Collet, former GFC Partner and current CSFO at Aibidia
- Thomas Ekman, former CEO of Axel Johnson, Dustin, and Tele2
- Janina Aarts, ex-CFO of H&M Beauty
- Parham Benisi, Partner at Pophouse
These seasoned operators and investors bring not just capital, but deep operational and scaling experience. Helping The Wild Ventures accelerate go-to-market strategies across multiple verticals.
While most conglomerates scale through acquisition, The Wild Ventures takes a different route — building purpose-driven brands from scratch or backing early-stage founders aligned with their mission. Their goal is to target under-innovated sectors such as wallpaper, packaging, pet products, and more. Applying AI-driven design, personalised experiences, and a sustainability-first mindset.
“We’re not competing at the group level with the likes of LVMH or Procter & Gamble,” says Bergstrom. “But on a brand-by-brand basis, we’re here to completely reinvent verticals that have seen very little change. With smarter branding, better products, and AI-enhanced creativity.”
The company’s model echoes the success of global brand conglomerates — over 15 of the world’s 50 largest public firms are multi-brand companies. But unlike traditional players, The Wild Ventures is focused on creating synergies that reduce environmental impact while maximising growth through agile, tech-forward infrastructure.
At its core, The Wild Ventures is developing a next-generation brand platform, one that blends AI scalability with sustainable values and high-quality customer experience. From launching pet accessory brands with social good baked in, to redesigning everyday paper products for an eco-conscious market, the company sees endless opportunity in overlooked niches.
Beyond its in-house brands, The Wild Ventures also plans to invest in external startups that align with its values — offering not just funding, but strategic support, operational guidance, and brand-building expertise.
As competition heats up across AI, sustainability, and consumer goods, The Wild Ventures is betting big on the convergence of those forces. And with a strong investor roster and a clear mission, they’re positioning themselves to become a leading force in the next wave of impactful, design-led brands.
