The insurance industry is still playing catch-up in the digital age. Despite years of transformation efforts, most insurers remain weighed down by legacy systems, manual processes, and operational bottlenecks that frustrate customers and employees alike. MarvelX is stepping in to change that. Backed by fresh funding and led by a team with deep AI and fintech roots, the startup aims to build the intelligent operating system the insurance sector has long needed — starting with insurance claims.
MarvelX just announced a $6 million seed round led by EQT Ventures, with participation from angels across fintech and AI heavyweights like DeepMind, Plaid, and Microsoft. The capital will help expand the team, accelerate product development, and support European growth. At the centre of its launch is ClaimOS MaX, an AI-powered operating system designed to automate and optimize end-to-end insurance workflows.
With ClaimOS MaX, MarvelX offers a smarter, faster way to process claims, identify fraud, and keep customers informed in real time. The platform connects fragmented legacy systems, bringing together data, documents, and decision-making into a single AI-driven workflow. The result is not just faster claims — it’s a fundamental shift in how insurance operations are run.
From Manual to Machine Intelligence: ClaimOS MaX in Action
Founded by AI specialist Ali el Hassouni, MarvelX is built on the principle that AI should be practical, adaptable, and deeply integrated into complex, regulated industries. With a PhD in AI and a background leading data at neobank bunq, el Hassouni brings first-hand experience in deploying machine learning at scale. At bunq, he helped develop a fraud detection system that outperformed traditional tools — a mindset that now drives MarvelX’s mission to revolutionize insurance.
MarvelX’s strength lies in its ability to automate high-stakes, high-volume processes. Its platform uses reinforcement learning and generative AI to process documents, understand unstructured data like emails or scanned forms, and guide decisions in real time. For insurers, this means fewer errors, faster claims resolution, and a major boost in efficiency. Early pilots have already shown a 40% drop in processing costs and a 25% rise in customer satisfaction.
ClaimOS MaX isn’t just about automation. It’s about adaptability. The system evolves with new data and regulation, ensuring insurers remain compliant and competitive. It creates a full audit trail for transparency, flags anomalies for review, and supports every step of the claims journey — from application review to fraud detection and personalized communication.
Insurers can now reduce approval timelines from days to minutes. Fraud detection becomes smarter, catching nuanced patterns with fewer false positives. And customer engagement becomes proactive, thanks to real-time status updates and intelligent alerts. This seamless blend of intelligence and compliance gives MarvelX an edge in an industry slow to modernize but hungry for change.
Investors see the potential. EQT Ventures Partner Tom Mendoza praised MarvelX as “a next-generation vertical AI company” that understands both the tech and the compliance demands of the financial sector. Founder el Hassouni echoed that confidence, saying EQT’s experience and vision made them the right long-term partner — even after receiving 150+ inbound investor offers.
Despite the hype around generative AI, only 2% of insurance companies have managed to scale it. Most are still tied up in legacy infrastructure and disjointed tools. MarvelX sees this not as a challenge, but as an opportunity — to build the foundational layer for a smarter, faster, AI-first insurance future.
