Each year, Easter sparks a wave of creativity, inspiring families, friends, and communities to come together in celebration of renewal and tradition. In 2025, a new wave of tech startups is reshaping how we experience the holiday—adding ease, personalization, and innovation to everything from festive meals to egg hunts. Here’s how five standout startups are modernising Easter.
HelloFresh: Simplifying Easter Meals with Curated Kits
Founded: 2011
Founders: Dominik Richter, Thomas Griesel, Jessica Nilsson
Recent Funding: $393M
Berlin-based HelloFresh continues to transform home cooking by delivering pre-portioned ingredients and easy-to-follow recipes straight to consumers’ doors. Operating in several global markets, the company is well-known for its fresh, convenient meal kits.
Each Easter, HelloFresh releases limited-edition boxes filled with seasonal recipes, including special breakfasts and desserts. These kits take the stress out of holiday meal planning, letting families enjoy more time together with less time in the kitchen.
Listed on the Frankfurt Stock Exchange since 2017, HelloFresh raised €350 million through its IPO and has since grown into a billion-euro brand—even while facing some recent operational hurdles.
Planted: Making Easter Feasts Plant-Based
Founded: 2019
Founders: Pascal Bieri, Lukas Böni, Eric Stirnemann, Christoph Jenny
Recent Funding: $107M
Swiss startup Planted is leading a new era in sustainable eating. Using high-moisture extrusion and fermentation, the Zurich-based company crafts plant-based meats that closely resemble the texture and taste of traditional animal products.
For Easter 2025, Planted is rolling out themed recipes and product promotions, allowing health-conscious and eco-aware consumers to enjoy festive meals without compromise. From plant-based chicken to their newly launched fermented steak, Planted’s clean-label products are turning heads across Europe.
With over CHF 115 million raised from investors including L Catterton and Innosuisse, Planted is poised for rapid expansion.
HolaCamp: Retreats with a Touch of Luxury
Founded: 2023
Founder: Alfonso Leprevost Crucelegui
Recent Funding: $11M
Founded in Barcelona, HolaCamp is reinventing camping across Spain and Portugal. The company offers upscale outdoor experiences—tiny homes, luxury tents, and modern bungalows—blending nature with boutique hotel comfort.
This Easter, HolaCamp is offering exclusive holiday packages at its 11 scenic locations. Whether it’s a coastal glamping escape or a forest hideaway, the startup offers families and groups an elevated way to reconnect with nature during the holidays.
Backed by €10 million in recent funding led by Amavi Capital, HolaCamp is targeting €30 million in revenue and aims to add at least five new locations annually.
Yhangry: Bringing Private Chefs to Celebrations
Founded: 2019
Founders: Heinin Zhang, Siddhi Mittal
Recent Funding: $3.9M
London-based Yhangry is making private dining accessible. What started as a solution for two busy ex-finance professionals is now a platform that connects users with private chefs for everything from intimate dinners to full-service brunches.
Easter is the perfect moment to experience Yhangry’s value. Families can hire chefs to create custom, festive meals—no shopping, cooking, or cleaning required. With prices starting at £17 per person, the platform makes luxury entertaining both affordable and stress-free.
The startup gained early momentum after participating in Y Combinator in 2022 and raising $1.5 million from top investors like Passion Capital and Index Ventures.
ClueGo: Turning the Easter Egg Hunt into an Adventure
Founded: 2014
Founder: James Carruthers
Recent Funding: Not disclosed
ClueGo, based in Birmingham, UK, is gamifying corporate team-building and holiday fun through GPS-based treasure hunts. Known for its customisable, tech-driven experiences, ClueGo creates both in-person and virtual games for companies, families, and social groups.
This Easter, ClueGo offers themed digital egg hunts that blend physical clues with virtual gameplay—making it easy for distributed families and remote teams to celebrate together. Whether participants are solving riddles outdoors or navigating a city-based treasure trail, ClueGo adds a fun twist to a classic tradition.
From meal kits to eco-conscious dining, luxury camping, chef-led celebrations, and high-tech egg hunts, these startups are redefining what Easter can look like in 2025. Through innovation, convenience, and a touch of creativity, they’re helping us reconnect with the spirit of the holiday—on our own modern terms.
